Great email marketing should be intelligent and inspiring. If it's not, it's just another blast. It's a fact that email marketing is best done through intelligent CRM data. Being able to target prospects well before their lease expires or reminding them of their service needs every few months is the most effective way to market and generally considered a very helpful message for a busy consumer. In contrast, a one-size-fits-all email blast to an entire list is not as targeted or effective, but it is better than no communication at all. We can certainly have a conversation about your CRM and the best practices for email marketing. Motorwebs has done a wide range of email marketing projects. From email surveys for Lexus dealers to monthly offers for Mercedes-Benz dealers, we're highly capable and understand the fundamentals of great email marketing. Call us for more information.