Fully Responsive Websites

Motorwebs features the rare combination of mobile-first responsive technology and customization. In fact, we've nailed it. It is challenging for automotive website providers to customize a fully responsive platform. So they don't.

Google recommends using responsive web design. To quote Google from Webmasters recommendations, they state: Responsive web design makes it easier for users to share and link to your content with a single URL, helps Google's algorithms accurately index your site, requires no redirection for users to have a device-optimized view (which reduces load time) and saves resources when Googlebot crawls your site.

Motorwebs introduced our latest generation of websites, a fully responsive design platform in 2015.

The percentage of dealership website traffic from mobile visitors has been increasing every month for the past few years. Today, most dealers have crested over the edge to a majority (50%+) of their traffic from non-desktop devices. When the highest percentage of website traffic is from mobile and tablet devices, it's critical to have the optimal user experience no matter how big a visitors screen is.

Simply defined, a fully responsive website expands (to desktops and larger screens) and contracts (to smaller mobile screens and tablets). As the website contracts, it's important to keep all the content of the page, yet make sure it's user friendly. Large fingers should be able to easily navigate the website. It should also feature font sizes large enough to comfortably view.

Technically defined, a fully responsive design code deploys proportion based grids that fluidly adapt the same HTML code using CSS and JS framework to alter the rendering of the pages.

Google recommends the Fully Responsive Website design. Publishing their points in Webmaster tools, they note that, "Google's algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages." They also state that saving resources when Googlebot crawls the website results in improvement in crawling efficiencies and indexing.

Bottom line: we want the platform that Google wants.

Motorwebs is continually refining and perfecting our code to ensure that usability is #1. From priority features, like the ability to customize pages at the device level to the finest technical details, we watch and test it all.

Mobile First Recommendations

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